According to the Mintel Company, the market of the facial skin care for the 5 biggest European markets (France, Italia, Germany, United Kingdom and Spain) represented 6.1 billion euro in 2009 and the French market represented more than 36% of this market with an amount of 2.2 billion euro of sales.
Nowadays, the principal preoccupation of women concerning their appearance is to fight against the ageing so to fight against wrinkles. The anti wrinkle cream represents an important part of the market because we can notice that in France more than 60% of women use it and with 70 different brands which produce different creams women have the choice!
Why do we have wrinkles? Because the ageing of the skin is genetic and inevitable, but the genetic is not the only factor: the tobacco, the sun, the wind, the temperature are accelerators of skin ageing.
Do these creams are efficient or is it pure marketing?Most of cosmetics brands tell us that is important to use anti wrinkle creams from the age of 25-30 years old. But is it an obligation to use these creams or can it be delayed?
Key actions to anticipate wrinkles:
- Remove our make up, hydrate our skin, protect it from the sun and avoid smoking!
- Then, from the age of 30, we can anticipate wrinkles with exfoliating cares and by nourishing our skin every day.
- It is only from the age of 40 that you can use anti wrinkle creams if you really want to have results and if you really want to minimize the signs of ageing!
So don’t worry girls you still have time to fight against the ageing!
